I want you to be aware the claims we make on our site and in our advertising are real & not something we made up, so on this page I’m going to provide you with explanations and references if you wish to look into it further for your own satisfaction.

There are primarily 2 claims we make which have been known to raise the odd eyebrow of interested but cautious dog owners.

Claim 1: 93% of Dog Die Too Early

You probably found us through an advertisement with this claim.

Although it may sound extreme, the shocking reality is this statistic is scientifically based and supported. You dog really does have a very slim chance of reaching is full life expectancy. Let me explain…

A scientific article by JJ Brace titled “Theories of Aging: An Overview”, published in the Veterinary Clinics of North America: Small Animal Practice Journal demonstrated the potential age of your dog is 27 years. I own this article but copyright limitations prevent me (or anyone) from making it available online but here is a quote:

(you can buy your own copy from here if you wish to read moresame place I bought my copy.. its $55)

Outrageous? Absurd? Well you may be interested to know the longest verifiable lifespan of a domesticated dog was 29 years and 160 days. That dog, an Australian Cattle Dog named ‘Bluey’, exceeded the maximum potential lifespan by 2.5 yrs!

Depending on which statistics you refer,  the average life expectancy of a dog in the US is anywhere from 11-13 years of age with a standard deviation of about 2.5 years. For the sake of this article, lets split the difference and say 12 years.

Statistically speaking, because the standard deviation of 2.5 years is not that divergent from the mean, all dog ages contained within 2 standard deviation of the mean can be confidently considered a reliable representation of the typical dog lifespan in the US. 2 Standard deviations also represents about 95% of all data, in this case, 95% of all dogs.

In real terms, it means 95% of all dogs will have a lifespan within the range of [12-(2×2.5)] to [12+(2×2.5)] years. That is, 95% of all dogs will have a lifespan ranging from 7 to 17 years… well short of the potential maximum of 27 years. Even 3 standard deviations, which represents 98% of all dogs, is 4.5 to 19.5 years.

Another way of saying this is as much as 98% of all dogs alive today will not reach their maximum lifespan.

To be conservative, we rounded that percentile down to 93%.

Your Results Disclaimer

Of course, we cannot make any guarantees you will achieve the same results because there are too many factors involved, including how closely you follow our advice, current and age and health of your dog etc.

But if you make and purchase from us and not satisfied, we will refund 100% of your money, no questions asked.

I hope this page has helped you to better understand our claims, I don’t wish to force anything on you so now you have more information please make the decision you are most comfortable with.


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